THE ART OF BUSINESS IN MUSIC

Alander "Big AJ" Pulliam Jr., former Director of Marketing for Universal Music Group

Endorsed by:

THE ULTIMATE MUSIC BUSINESS GUIDE

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Book trailer - English

The Art of Business in Music, Second Edition - Updated cover art 03.26.25
The Art of Business in Music, Second Edition - Updated cover art 03.26.25

As the author of The Art of Business in Music, Second Edition (and the First Edition), Pete Warner delivers a game-changing guide for both aspiring and established artists alike. Talent alone isn’t enough—true success comes from mastering the business side of your career.

This book gives you the knowledge and strategies to take full control of your future, safeguard your creative legacy, and build a strong foundation with your business assets that will benefit you, your family, and your music career. It’s not just advice—it’s the blueprint for turning your passion into power.

Pete Warner has spent decades working in the music industry. As the co-writer of the hit song Sweetheart with Rainy Davis, he helped create a track that resonated across generations.

The song found renewed success when Mariah Carey and Jermaine Dupri re-recorded it, earning a Grammy nomination and permanently establishing Warner as a key contributor to music history. Warner’s contributions have been recognized with multiple gold and multi-platinum RIAA certifications. His knowledge isn’t theoretical—it’s battle-tested in the real world.

Now, he’s sharing that knowledge in unfiltered detail with artists who are ready and determined to take control of their careers and create a legacy that stands the test of time.

The Art of Business in Music, Second Edition

This isn’t just a book. It’s a black box.

TAOBIM (acronym)

Book trailer - Spanish

Book trailer - French

The music industry is full of hidden challenges that can make or break a career. Want to avoid the pitfalls and remain one step ahead? Watch now for key insights that every musician, artist, producer, and songwriter needs to know!

La industria musical está llena de desafíos ocultos que pueden impulsar o arruinar una carrera. ¿Quieres evitar los obstáculos y mantenerte un paso adelante? Mira ahora para descubrir claves esenciales que todo músico, artista, productor y compositor debe conocer.

L'industrie musicale est pleine de défis cachés qui peuvent faire ou briser une carrière. Vous voulez éviter les pièges et rester un pas en avant ? Regardez maintenant pour découvrir des conseils essentiels que tout musicien, artiste, producteur et auteur-compositeur doit connaître.

Music Business Insights

Expert guidance for aspiring artists and established superstars navigating the music industry landscape.

Real-World Experience

Gain valuable insights from actual deals, business transactions, and industry ethical and unethical practices.

For one reason or another, not everyone inside—or outside—your circle will tell you the whole truth about your business. If you consider yourself a valuable entity, then understanding your business affairs that govern your company should never be viewed as optional. Without that knowledge, you increase your risk of loss—or worse, even failure.

A music studio or concert setting with dim lighting and neon accents. Musicians are playing instruments like keyboards and guitars on a small stage. People stand and sit around the room, some with headphones or engaging in conversation, while cameras and recording equipment are visible.
A music studio or concert setting with dim lighting and neon accents. Musicians are playing instruments like keyboards and guitars on a small stage. People stand and sit around the room, some with headphones or engaging in conversation, while cameras and recording equipment are visible.
Your Ultimate User’s Manual for The Business of Music
A smartphone displays a web page with the text 'THE FUTURE' and 'RECORDS / STUDIOS / ACADEMY' while placed on an illuminated music keyboard. The background features a bright red sign that also reads 'RECORDS / STUDIOS / ACADEMY'. The environment has a futuristic and technologically advanced feel.
A smartphone displays a web page with the text 'THE FUTURE' and 'RECORDS / STUDIOS / ACADEMY' while placed on an illuminated music keyboard. The background features a bright red sign that also reads 'RECORDS / STUDIOS / ACADEMY'. The environment has a futuristic and technologically advanced feel.

What Does TAOBIM Cover?

The Art of Business in Music, Second Edition teaches you how to recognize solid deals from the ones that can cost you, underscores the critical need for a sharp attorney to protect your interests, and most importantly, reveals the power that comes from truly understanding the business. And that’s just the beginning.

You’ll also gain a clear perspective on the essential role of managers—how the right one can shape your career, open doors, and steer you toward long-term success.

You'll discover practical knowledge requirements grounded in hard-earned, real-world experience drawn from actual deals included in this book, passing it down to artists from their predecessors. Just as current industry executives governing the business today received operational guidelines and insider knowledge passed down to them from their predecessors, shaping how industry executives currently work with artists.

This book could level the playing field in your favor, allowing you to negotiate from a position of strength. That strength is knowledge, and knowledge is power.

The Art of Business in Music, Second Edition is your ultimate user’s manual for navigating the music industry. It delves into the key aspects that govern every career—from the moment you decide to step into the industry to the day you reach superstardom.

But this book goes beyond basic guidance; it pulls back the curtain on the essential organizations that influence the industry. You'll gain insight into the United States Copyright Office, ASCAP, BMI, SESAC, the Mechanical Licensing Collective (MLC), and the Harry Fox Agency, learning how licensing and royalties directly affect your earnings. The book also shines a light on the major publishing giants like Warner Chappell Music and Universal Music, uncovering their critical role and the dynamics of their power.

Prepare yourself for potential surprises as you learn about the practices—both ethical and unethical—that permeate the business. The industry operates on a complex web of rules and influences, and this book helps you recognize which forces are at play, for better or worse.

Book trailer #4 - English

Book trailer #5 - English

The music industry can be a minefield, especially when you rely on business advice from others who may lack the experience or know-how to offer real, proven insights. In this video, Pete Warner reveals why it’s so important to understand the business side of your career. Watch now to learn why mastering your business affairs can secure the stability and longevity of your music journey.

The music business isn’t always what it seems, and success goes beyond just making great music. In this video, Pete Warner opens the door to valuable, untold insights that can reshape your understanding of the industry. Watch now and get a taste of the essential knowledge that could change how you approach your career.

The music industry is a complex machine, and without a working knowledge of its inner mechanics, it’s easy to get lost in the labyrinth. This book breaks it down in detail, rooted in real-world experience, not anecdotes that work in fantasy land. It teaches you the knowledge and clarity you'll need to participate, be respected, and capitalize on what the industry has to offer you.