THE ART OF BUSINESS IN MUSIC
Alander "Big AJ" Pulliam Jr., former Director of Marketing for Universal Music Group
Endorsed by:
THE ULTIMATE MUSIC BUSINESS GUIDE
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Book trailer - English


As the author of The Art of Business in Music, Second Edition (and the First Edition), Pete Warner delivers a game-changing guide for both aspiring and established artists alike. Talent alone isn’t enough—true success comes from mastering the business side of your career.
This book gives you the knowledge and strategies to take full control of your future, safeguard your creative legacy, and build a strong foundation with your business assets that will benefit you, your family, and your music career. It’s not just advice—it’s the blueprint for turning your passion into power.
Pete Warner has spent decades working in the music industry. As the co-writer of the hit song Sweetheart with Rainy Davis, he helped create a track that resonated across generations.
The song found renewed success when Mariah Carey and Jermaine Dupri re-recorded it, earning a Grammy nomination and permanently establishing Warner as a key contributor to music history. Warner’s contributions have been recognized with multiple gold and multi-platinum RIAA certifications. His knowledge isn’t theoretical—it’s battle-tested in the real world.
Now, he’s sharing that knowledge in unfiltered detail with artists who are ready and determined to take control of their careers and create a legacy that stands the test of time.
The Art of Business in Music, Second Edition
The Ultimate Music Business Guide

TAOBIM (acronym)

Book trailer - Spanish

Book trailer - French
The music industry is full of hidden challenges that can make or break a career. Want to avoid the pitfalls and remain one step ahead? Watch now for key insights that every musician, artist, producer, and songwriter needs to know!
La industria musical está llena de desafíos ocultos que pueden impulsar o arruinar una carrera. ¿Quieres evitar los obstáculos y mantenerte un paso adelante? Mira ahora para descubrir claves esenciales que todo músico, artista, productor y compositor debe conocer.
L'industrie musicale est pleine de défis cachés qui peuvent faire ou briser une carrière. Vous voulez éviter les pièges et rester un pas en avant ? Regardez maintenant pour découvrir des conseils essentiels que tout musicien, artiste, producteur et auteur-compositeur doit connaître.
Music Business Insights
Expert guidance for aspiring artists and established superstars navigating the music industry landscape.
Real-World Experience
Gain valuable insights from actual deals, business transactions, and industry ethical and unethical practices.
Your Ultimate User’s Manual for The Business of Music
Whether you’re just starting out or navigating the heights of success, this book is your go-to guide for every stage of your career. Packed with battle-tested strategies and blueprints, not just theories or opinions. The author dives deep to help you maneuver an industry that has a cutthroat reputation.
How to recognize those inside and outside your circle that may not always tell you the whole truth about your business. If you don't learn to understand your business affairs, people will take advantage of you. Use these real-life insights to draw parallels to your current experiences and find solutions.
What Does TAOBIM Cover?
The Art of Business in Music, Second Edition teaches you how to recognize good deals versus bad ones, the critical need for a skilled lawyer to protect your interests, and above all, the power of truly understanding the business. And that’s just the beginning.
You’ll also gain insight into the vital role of managers in shaping careers, securing opportunities, and guiding artists to success.
This book is packed with invaluable battle-tested experience with real transactions passing over to you the knowledge to help you take control of your business affairs and thrive in your career at every stage of your journey.
The Art of Business in Music, Second Edition is your ultimate user’s manual for navigating the music industry. It covers the key aspects that govern everyone's career from the moment they decide to become an artist to the day they reach superstardom.
This book also breaks down the essential organizations that shape the business, including The United States Copyright Office, ASCAP, BMI, SESAC, the Mechanical Licensing Collective (MLC), and the Harry Fox Agency, helping you understand how licensing and royalties impact your earnings. It also explores major publishing powerhouses like Warner Chappell Music and Universal Music, shedding light on their role in the industry.


Book trailer #4 - English
Book trailer #5 - English
The music industry can be a minefield, especially when you rely on business advice from others who may lack the experience or know-how to offer real, proven insights. In this video, Pete Warner reveals why it’s so important to understand the business side of your career. Watch now to learn why mastering your business affairs can secure the stability and longevity of your music journey.
The music business isn’t always what it seems, and success goes beyond just making great music. In this video, Pete Warner opens the door to valuable, untold insights that can reshape your understanding of the industry. Watch now and get a taste of the essential knowledge that could change how you approach your career.
Insights
Blueprints and battle-tested strategies for new artists and superstars alike.
Book the author: speaking engagements, radio, podcast, tv, schools / universities, and direct CONSULTATIONs.
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